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Crawford discusses the transformation of car design from a hands-on, engaging experience to one that is insulated and mediated by technology, which he critiques as diminishing genuine interaction with the world. He uses examples like Mercedes’s Attention Assist and advanced braking systems to illustrate how these technologies create a driving experience where the car does much of the work, which potentially disconnects the driver from the act of driving.
Crawford argues that this trend toward automation and ease in vehicles reflects a broader cultural shift toward safety and convenience, influenced by a consumer ethic that values disconnection and ease, echoing Kant’s notion of autonomy. He also discusses how road design can influence driving behavior, mentioning research that shows more “dangerous-looking” roads actually improve driver attention and reduce accidents because they encourage drivers to be more cautious and engaged. Crawford contrasts this with the over-engineered safety features in modern cars, which can lead to a false sense of security and a detachment from driving dynamics.
Moreover, Crawford explores how two-dimensional representations—such as photographs, paintings, and screens—limit our perceptual engagement with the world. Unlike interacting with the physical environment where movement allows us to gain different perspectives and understandings—what J. J. Gibson refers to as “extracting invariants from the stimulus flux” (86)—representations confine us to a static viewpoint. This lack of interaction compromises our basic mechanisms for testing reality.
Crawford discusses Alfred Schutz’s concept of spatial orientation in everyday life, which is centered around our physical presence and the ability to interact with objects within our “reach,” a zone directly influenced by our movements and attention. This “zone of reach” shapes our experience of the world, organizing it according to spatial relations like near and far or left and right, based on our bodily center.
However, Crawford argues that modern culture’s reliance on mediated experiences creates a “centerless” attentional environment. The ease of accessing distant, exotic, or otherwise removed experiences via technology leads to a “distancelessness” where everything is equally far and near, which makes it challenging to establish a meaningful or practical orientation or sense of place. This condition undermines our ability to be truly present in any specific context, as the real world competes against a multitude of easily accessible virtual experiences.
Moreover, Crawford critiques this mediated experience as fostering a form of disengagement akin to a thinned-out notion of agency, where choice (embodied by the act of a mouse click) replaces meaningful action. This type of agency is disconnected from the tangible world, leaving individuals highly susceptible to the “choice architectures” that are designed to manipulate their decisions in consumer-driven societies. He warns that this engineered disengagement can promote a kind of “social autism,” where individuals are increasingly isolated from real-world interactions and community.
Crawford examines how certain designs and technologies can promote an “autism-like” engagement with the world, particularly through devices that simulate control and agency without real-world interaction. He uses the example of a Leap Frog Learning Table, a toy that simplifies interaction for toddlers who struggle with physical coordination.
Crawford contrasts these interactions with more traditional, skill-based activities like playing a sport or riding a motorcycle, where slight variations in actions yield different outcomes and require adaptive responses, thereby enriching the user’s skill and engagement with the world. In contrast, interactions with devices like the Learning Table or slot machines offer no such variability or real-world learning, leading to what Crawford describes as “autistic pseudo-action” (91).
Moreover, Crawford discusses the concept of “perfect contingency” from child development, which describes a phase where infants experience a seamless response to their actions, akin to the immediate feedback loop provided by certain electronic games and toys. As children mature, they typically grow to prefer “imperfect contingency,” where responses are not perfectly aligned with their actions, aiding in their development of coping mechanisms for frustration and unpredictability—skills necessary for effective social interaction and personal development.
Crawford argues that modern technology, with its emphasis on buffering us from real-world consequences and fostering an illusion of control and predictability, might be stifling this critical developmental transition. He links this to a broader cultural and economic trend toward “affective capitalism,” where experiences are increasingly manufactured to manage emotions and attention, leading to an environment where genuine human agency and engagement are undervalued and underdeveloped.
Furthermore, Crawford discusses the psychological impact of machine gambling, drawing on Natasha Dow Schüll’s exploration of the phenomenon through the lens of Freud’s “death instinct.” The transformation of gambling into a solitary, screen-based activity has coincided with broader societal shifts toward screen interaction and has been supported by both corporate and governmental redefinitions of gambling as harmless entertainment. Crawford describes how the design of slot machines and the casino environment align perfectly with the human tendency toward self-destructive behaviors, essentially playing on a primal urge to return to a state of inert rest. This “player extinction” strategy—where gamblers play until they are financially depleted—is not only a business model but also an exploitation of the psychological weaknesses inherent in humans.
Additionally, Crawford illustrates the disconnect between idealized notions of autonomy and the realities of modern consumer experiences, using the example of frustrating interactions with large corporations like Verizon. Here, he suggests that our autonomy is often compromised by the very structures that claim to empower consumer choice. Crawford advocates for a recognition of how deeply our environments shape our actions and calls for regulatory measures to curb the exploitative practices of industries like gambling. He hopes that a more grounded understanding of human action, illustrated through various “autotelic” activities (self-fulfilling or rewarding for their own sake), will foster a healthier engagement with the world and reveal the shallow promise of activities like gambling.
The author delves into the intellectual origins and conceptual development of freedom as articulated in classical liberalism, as influenced by thinkers like John Locke. Crawford links these philosophical ideas directly to our contemporary understanding of autonomy and self-responsibility, noting that they shape our perceptions and interactions with the world. He critiques the classical liberal view for emphasizing freedom from external authority, both political and epistemological, leading to a notion of self that is radically responsible for its knowledge and actions. This framework posits that reality isn’t self-evident but must be individually discerned and represented mentally, sidelining the role of direct sensory experience or attention.
Crawford argues that such a model promotes a detached observer, isolated from practical engagement with the world, which aligns with Cartesian skepticism about the reliability of sensory perceptions. This philosophical stance, he suggests, is not just a neutral academic position but is deeply intertwined with the Enlightenment’s broader project of emancipation from traditional authorities and metaphysics. This detachment, Crawford argues, has significant implications for how individuals interact with and understand their environment, leading to a form of engagement where representation supersedes direct experience.
He provocatively notes, “The project for political freedom thus shades into something more expansive: We should aspire to a kind of epistemic self-responsibility” (120). Here, Crawford connects the political liberation movement to an epistemological one, where knowledge must be personally verified, independent of societal or historical influences. This individualistic approach to knowledge and reality, he suggests, has significant effects on our current cultural and mental landscapes, particularly in how we manage attention and perceive the world around us.
Crawford sets the stage to explore, in the subsequent parts of his book, how these Enlightenment ideals have perhaps led to a distorted sense of self and others in the modern world, advocating for a reevaluation of these foundational concepts to better understand and address contemporary issues related to attention, cognition, and social interaction.
In this section, Crawford discusses how modern technology shapes our interactions with the world and affects our attention. As with the previous sections, Crawford’s accessible writing style and use of literary devices remain at the core of his delivery and persuasion. Crawford continues to use metaphors and analogies to clarify abstract concepts—for instance, in Chapter 4, he describes modern cars’ design philosophy as offering “psychic blow jobs to the affluent” (79), a provocative metaphor that starkly highlights how technology is designed to cater to and flatter the ego rather than engage the senses or the intellect. This metaphor not only captures attention but also communicates the depth of disengagement that technology can foster. In Chapter 5, Crawford compares toddlers using a Leap Frog Learning Table to adults engaged in slot machine gambling. This analogy highlights a deeper psychological similarity between the illusion of control experienced by both toddlers and adult gamblers. By doing this, Crawford effectively simplifies the neuro-psychological discussions into more relatable scenarios.
Furthermore, Crawford continues to use historical and contemporary references to anchor his arguments in a broader socio-cultural context. For example, in Chapter 4, he mentions John Muir’s 1969 book, which provides a nostalgic glance at a time when driving required more physical and mental involvement. By contrasting this with modern examples like Mercedes’s Attention Assist, Crawford illustrates a clear trajectory of increasing disengagement facilitated by technology. These references situate the reader in a historical continuum, which enhances the depth of the analysis. In Chapter 5, Crawford references Natasha Dow Schüll’s work, Addiction by Design (95), to anchor his discussion in established research. The use of Schüll’s research provides empirical backing to his claims, which illustrates how the design of slot machines and the environment of casinos are meticulously crafted to promote addiction and diminish the sense of reality and control among gamblers.
Similarly, in the Interlude, Crawford contextualizes the discussion of freedom within the historical framework of Enlightenment and classical liberalism by referencing philosophical figures like John Locke and Thomas Hobbes. By doing so, he connects the abstract concepts of freedom and autonomy with tangible historical milestones as he grounds theoretical discourse in historical reality. The text is structured around a series of philosophical questions and explorations. For example, Crawford examines the legitimacy of political authority and personal autonomy through Locke’s theories, questioning the very nature of consent and its implications for modern individuals. This method of questioning established norms and delving deep into philosophical arguments encourages readers to engage critically with the material. Crawford’s analysis of concepts such as “freedom,” “self-responsibility,” and “epistemic autonomy” is thorough. He explores these concepts through the lenses of different philosophers, providing a multifaceted view that helps readers appreciate the complexity of philosophical discourse.
Additionally, Crawford employs vivid examples to illustrate his points, such as the description of driving a light, primitive sports car compared to modern vehicles filled with assistive technologies. These examples allow readers to viscerally understand the difference in experience, grounding Crawford’s philosophical arguments in everyday realities. In Chapter 5, Crawford describes how gamblers ignore even severe emergencies, such as heart attacks, to stay in “the zone.” These examples depict the severity and human cost of technological addiction and thematically support The Impact of Technology and Advertising on Individual Agency.
While metaphor, analogy, historical and philosophical references, and vivid examples all help provoke thoughtful reflection on complex topics, Crawford’s writing style also plays a role in his delivery. Crawford’s tone throughout the section is both critical and contemplative, which helps engage readers who might otherwise be defensive about their reliance on technology. His objective isn’t merely to criticize but to encourage a deeper reflection on how these technologies shape our experiences and perceptions, as well as to provide Strategies for Reclaiming Focus and Engagement, which become a stronger focus in the upcoming sections. His rigorous analysis combined with a conversational tone makes the text accessible yet intellectually stimulating.
However, Crawford’s focus is predominantly on the negative aspects of technological advancements, particularly in how they mediate our experiences and perceptions. This perspective may overlook how technology also enhances human capabilities and democratizes access to information and tools that were previously unreachable for many. For instance, assistive technologies have enabled people with disabilities to interact with the world in ways that would not be possible otherwise. Moreover, there is an implicit technological determinism in Crawford’s argument—that technology shapes society in specific, inevitable ways that diminish human agency. This view underestimates the role of human choice and cultural values in shaping how technologies are developed and used.
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