Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Why is tipping point leadership crucial to the proper execution of blue ocean strategies?

How important is the people proposition in the proper execution of blue ocean strategies? Explain using at least one example.

To what extent should businesses still value red oceans, even as they look to expand to blue oceans? Compare and contrast the pros and cons for each.

Why are value curves important for planning successful blue ocean strategies?

“Execution must be built into blue ocean strategies for them to be successful.” Discuss what this means and why it is true (or not).

How can companies expand demand and gain noncustomers? Discuss at least two methods in relation to the six stages of the buyer experience circle, the six utility levers, or other points related to buyer value.

What are market boundaries and how do blue ocean strategies redefine them?

What are the four action principles and how do they affect blue ocean strategies?